CHERY SOCCER AID

RICHARDSON Motor Group DRIFFIELD

CHERY UK has partnered with Soccer Aid for UNICEF’s 2026 campaign, supporting the world’s biggest charity football match, in which a star-studded line-up of celebrities and football legends battle it out on the pitch for global children’s charity UNICEF.

The partnership will see CHERY UK’s brand incorporated throughout Soccer Aid for UNICEF’s wider campaign and events, and will be brought to life through a range of exciting online and offline customer and dealership engagement activities - in the lead up to the 20th anniversary match at London Stadium on 31st May 2026.

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